Jana-Verena Gerhart
I am a consumer researcher and musician, fascinated by what goes on in the minds of consumers at the intersection of emotion, art and technology.
You can find me at OsloMet, Oslo Metropolitan University, where I work as an Associate Professor of Marketing.
Publications
Gerhart, J.-V., Senyuz, A., & Kamleitner, B. (2025). Awe helps NFTs: The added value of object-inspired awe for blockchain-based digital art. International Journal of Research in Marketing, 42(3, Part A), 626–643. https://doi.org/10.1016/j.ijresmar.2025.05.002
Gerhart, J. V., & Oh, V. (2024). Mixed Emotions. In Elgar Encyclopedia of Consumer Behavior (pp. 211-215). Edward Elgar Publishing.
Gerhart, J.-V. (2024). A darkness shining in brightness: The role of mixed emotions in the contexts of consumer psychology and decision making (Publication No. HEB519391527) [Doctoral dissertation, Johannes Gutenberg University Mainz]. Mainz University Open Science. https://openscience.ub.uni-mainz.de/handle/20.500.12030/10404.
Violoncellist
Impression of our concert programs “Träume in der Belle Epoque” (2024) & “Piazzolla!” (2025):
Further Information
Alumna of the Gutenberg Academy: